This verb means to peddle, hawk, or trade in something, often with negative connotations of commercializing what should not be for sale. In 2 Corinthians 2:17, Paul contrasts himself with many who 'peddle (kapēleuontes) the word of God,' instead speaking 'as persons of sincerity, as from God and in the sight of God.' The term implies corrupting or adulterating the gospel for financial gain—treating sacred truth like merchandise to be sold rather than a message to be faithfully proclaimed. Paul insists he speaks not for profit but from pure motives before God.