This noun denotes the quality of being pleasing or the desire to please others. Classical usage often carries negative connotations of obsequiousness or people-pleasing that compromises truth, though it can also mean legitimate desire to please in a positive sense. Papyri use it for conduct pleasing to God and virtue. Paul employs it positively in Colossians, urging believers to walk worthy of the Lord, 'fully pleasing to him,' bearing fruit in every good work—here it's godly pleasing, not human flattery.